Table of Contents

[]          Sample Table of Contents. Modify contents and page numbers when you have completed your plan.

Executive Summary 1-1

Vision and Mission.. 2-1

            Present Situation 2-1

            Vision and Mission 2-2

            Goals            2-4

            Objectives      2-2

Company Overview 3-1

            Legal Business Description 3-2

            Management Team 3-5

            Board of Directors 3-6

            Strategic Alliances            3-9

Product Strategy 4-1

            Current Product. 4-1

            Research and Development            4-3

            Production and Delivery. 4-6

Market Analysis. 5-1

            Market Definition 5-4

            Customer Profile 5-5

            Competition    5-7

            Risk 5-9

Marketing Plan     6-1

            Sales Strategy. 6-3

            Distribution Channels 6-6

            Advertising and Promotion... 6-11

            Public Relations 6-17

Financial Plan            7-1

            Assumptions  7-1

            Financial Statements            7-1

            Capital Requirements            7-3

            Exit/Payback Strategy. 7-4

Conclusion 7-5

Supporting Documents 8-1